Attention Web Developers!

As a web developer you have two goals for your business. One is to get good customers, and the other is to keep your good customers happy.  Happy customers tend to keep coming back for more.  Good customers also tend to bring more good customers to you.

So what does this have to do with search engine marketing training? The fact is that someone in your business needs to know some basic search engine marketing in order to obtain good clients and keep them coming back for more.

Getting the Good Clients

You know what a good client is when you have one.  They respect your abilities and appreciate your value.  These are the clients you want.  How do you get them?  You need to show your value.  No doubt you are confident of your web design abilities and value.  But how will your design be valued by the search engines?  After the perfect design is implemented, will it be found?

Likely you already know at least some basic principles of how search engines work.  You may even have an “SEO guy” who does optimization and marketing for the sites you create. 

However, as you already know, the world of on-line marketing is always changing.  Most web developers prefer to stay educated on all the latest opportunities in designing websites.  That's what they love and why they do what they do.  Most don't want to constantly be bombarded with how to rank and market websites not on Google, Yahoo, Facebook, YouTube, etc. 

So, If you have a good SEO guy, is he up to date?  Would he benefit by networking locally with his peers?  If you lose him, what will you do then?  We can help.

At Hippo Internet Marketing, we offer one and two day classes that you or your marketing guru can take to brush up their skills. We can teach you how to stay current with the changes the search engines make. We can also teach you ways to maximize your marketing efforts. For instance, our Google AdWords course will show you how to use pay per click advertising effectively in order to draw targeted traffic to your site. Take some time to browse our list of courses to see which ones might be of the most interest to you. You can also sign up for our free Internet Marketing Blueprint to learn more about what we offer.

Keeping the Good Customers

Your other goal is to keep those good customers coming back for more. How do you ensure that this happens? Your customers will be satisfied if you provide them with a website that not only looks good but brings in the customers they want. That type of website almost always requires Search Engine Marketing. A site that is not marketed correctly will not be successful.

On the other hand, a site that is bringing visitors and sales to your customer’s business will cause your customer to come back for more, which is a perfect opportunity for you to up-sell your services.

Again, Hippo Internet Marketing can help. For instance, you can enroll in our search engine optimization course to learn the best tactics to use when building a site to ensure that it is noticed by the search engines. As a web developer, doing basic search engine optimization is one of the most important things you can do to actually benefit your customers.  Most of the time, you do not need to be an expert.  Basic optimization works.

Perhaps you are thinking that you are a web developer, not a marketer. Another way you can use the courses at Hippo Internet Marketing is by telling your customers about our courses. By referring your customers to our courses, you will be free to continue to build websites, and your customers will be happy because their sites will be successful. Happy customers translate into repeat business and referrals, which means more money for your business.