- Best Practices Revealed

 

How to help customers find your website and buy from you.

Search Engine Optimization (SEO) helps you rank higher on search engine results pages and reach the customers you need to make your website a success.

Learn best practices in keyword research, on-page factors, linking, adding content, and what NOT to do.  This training includes the latest techniques, trends, and “rules” from Google.  It is taught by an experienced search engine specialist that regularly attends conferences and speaks on the subject.

Click here for a schedule of classes
and to register for an upcoming class online.

You can rank higher and reach a larger audience

• Identify the best search words that get results.
• Learn to naturally incorporate competitive keywords and phrases into your site.
• Attract the right people at the right time to your site.
• Discover how to rank above your competition.
• Take back to your business an action plan for SEO success.

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Class Agenda

Day One – Morning:

• Introductions, overview of class material
• See how search engines work
• Keyword research brainstorming session
• Effective keyword research and tools right on your own laptop
• SEO planning and documentation

Day One – Afternoon:

• Title tags – what works and why
• Title tag group practice breakout session
• Description tags and other on-page factors
• Review of day’s materials, Q&A, site reviews

Day Two – Morning:

• Linking fundamentals
• Link building research
• Specific link building techniques and tips
• Finding link opportunities
• Why content rules

Day Two – Afternoon:

• Important technical stuff to know to improve your website
• Your technical needs checklist to take back to your business
• Google Webmaster Tools explained
• Online and downloadable tools for better SEO results
• Class review, Q&A, site reviews and wrap-up