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Google Adwords - Minimizing the Costs, Maximizing the Results
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Can you benefit from being listed in Google's paid listings? Only if do it right! Otherwise, you'll
pay too much and see little or no return. This course will pay for itself over and over again. You'll learn the best ways to
keep your costs down and yet maximize your effective presence. Topics such as keyword research secret tips, ad writing, custom
landing pages, bidding strategies, and conversion tracking will be covered in detail. |
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Benefits of Attending This Class |
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 Learn how to open and set up a Google AdWords campaign.
Discover and use tools & methods for choosing the best keyword phrases.
Create effective and powerful ads.
Learn how to improve and test landing pages.
Strategically plan your bid pricing and budget.
Discover how to advertise to the right people at the right time.
Learn what to track and monitor, including why and how.
Learn how to capitalize on the methods Google uses ranks your ads, including the Google Quality Score.
Benefit from real-world examples on your own laptop online.
Benefit from networking with a small group of your peers, all learning together.
Do detective work on your competition and identify how to beat them.
Go home with your binder which includes checklists, outlines, guides, and an action plan for success.
Stop wasting valuable time trying to learn on your own.
Learn in-person from an experienced, professional, and Google certified specialist and consultant.
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Class Agenda class format info |
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Morning
Introductions & Overview
How Paid Advertising on Search Engines Works
How to Open and Start a New AdWords Account
Effective Keyword Research Tips and Tricks
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Afternoon
Keyword Research Group Practice Breakout Session
Ad Copy Writing - Tips and Tricks
Your Ad Copy Practice and Review Session
Review, Q&A, and Site Reviews |
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Class Agenda |
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Morning
Review of Previous Day
How the AdWords Quality Score Affects Your Campaign
Important Google AdWords Landing Pages
Landing Page Brainstorming
Budgeting, Bidding, Ranking, and Strategy
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Afternoon
AdWords Conversion and ROI Tracking
AdWords Campaign Review
Online and Downloadable Tools You Can Use
Methods For Continuous Improvement
Review, Q&A, Site Reviews, and Wrap-Up
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Class Location
Lake Norman Chamber of Commerce - Location & Hotel Info
Registration Fee
$399 Discounts may apply. Click here.
Available Class Dates & Time
Jun 25 & 26 (Wed/Thu) 9:00 AM - 5:00 PM each day  
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About the Presenter
This Search Engine Optimization course will be presented by search engine marketing expert Corey Creed, President of Hippo Internet
Marketing. When Mr. Creed is not teaching classes he works as a SEM/SEO consultant to marketing agencies and North Carolina
businesses. Mr. Creed has an informal, engaging style and believes strongly in self-directed learning. |
